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Political Polling: The Power Of A Snapshot In Time

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Political polling isn’t a crystal ball into election outcomes this November, but it is a useful tool to help us understand where certain groups of voters stand in a given point in time.

On this episode of the Politics Podcast, host Jeff Tiberii examines what makes a good poll, and what might make a survey less reliable. Courtney Kennedy, director of survey research at the , provides a behind-the-scenes look at political polling. And David McLennan, director of the in Raleigh, talks about the polling process in this battleground state of North Carolina.

Music in this episode includes:
 by Lobo Loco

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Jeff Tiberii is the co-host of վ's "Due South." Jeff joined վ in 2011. During his 20 years in public radio, he was Morning Edition Host at WFDD and վ’s Greensboro Bureau Chief and later, the Capitol Bureau Chief. Jeff has covered state and federal politics, produced the radio documentary “Right Turn,” launched a podcast, and was named North Carolina Radio Reporter of the Year four times.
Charlie Shelton-Ormond is a podcast producer for վ.