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Youve likely heard the statistic that 80% of bra-wearers arent wearing the correct fit. Finding the right bra means negotiating a tricky balance of form, aesthetic and function not to mention the cultural baggage associated with breasts and the garments that support them.
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Anita pretty much stopped wearing bras in the pandemic, and she's likely not going back. But she knows that for many, a good bra is clutch for daily comfort. She traces the surprising history and technology of the brassiere with the inventor of the sports bra and an expert who consulted with the Army on their first-ever tactical bra. Then she meets two people whose bra stories bump up against how we define and redefine gender and social norms for ourselves and others.